In this session we learnt about typography and its place within photography. Typography is the art and technique of arranging typeface and is incorporated into photography when looking at advertising and commercial work where text and images are integrated.
The type of font used can help the viewer to associate the text with certain things, for example, Times New Roman is the standard font, having official and authoritative connotations. The different fonts used can all invoke different feelings in the viewer; bold typefaces are designed to be beside the original and used to attract attention and stand out. Script typefaces are used to make the text look handwritten which people associate to be personal and friendly. Display typefaces are used when the text is already saying something before it is even read, for example, they are often associated with western saloons, fun fairs and wanted posters.
Research: David Carson is an American graphic designer well known for his innovative typography, having worked for many high profile clients such as Pepsi, Ray Ban, Microsoft, and Nike. He also conducts lectures on Typography to students around the world.
Above: (left) one of Carson's designs for magazine Ray Gun and (right) Carson's advertisement for Pepsi.
We were given two tasks for this session; one was to create a typography of our own using three colours (black, red and 50% grey) and the word 'typography'. The other was to create three images integrated with our own typography to be used in a 'how to' magazine, we were required to go out on location and shoot the photographs for this task to then combine them with text using PhotoShop CS6. My outcome of task one is shown below:
The photographic terms we had to take photographs of included: aperture, shutter speed, rule of thirds, contrast, low key lighting, high key lighting, shallow depth of field and motion blur.
My task two outcomes:
Overall, I liked this task however I don't feel this will be of much use to me as I do not wish to be in the advertising/commerical industry but it was good to experiment and broaden my knowledge. I am happy with the outcome of my images but felt I would have produced stronger images had I been able to plan and research this task further and I felt I could've done a better job had I photographed elsewhere. The last image does not fit the brief as we had to stick to landscape during this task but I felt it worked well to illustrate the motion blur.