Wednesday, 19 March 2014

D&AD Submission: 'Nokia' Brief

For my concept, I wanted to incorporate HCB's theory regarding the ‘decisive moment’ to create an image that explores cultural life and popular experiences as a form of self-expression that is relevant to the consumer.
I chose to photograph a couple sharing an intimate moment in the middle of a busy high street and I wanted the image to convey their moment in time. I feel that consumers of all ages would be able to relate to this idea as it is human nature to desire the feeling of love.

Below is my final submission...

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1 comment:

  1. Unknown19 March 2014 at 14:34

    I really like the movement in this image, but time is standing still for the couple. I think it works del with the slogan.

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